3D Modeling for Advertising with Cinema 4D and OctaneRender By Yonito Tanu

For advertisers, CGI and 3D modeling are often a cost-effective way to inject a visual wow factor into a campaign. By placing products in otherwise impossible settings, you can better highlight their features and convey their concept. Yonito Tanu is an expert at just that, having designed 3D advertising pieces for Pringles, Mahou, Red Bull, Absolut, and more.

In this course, learn the basics of 3D modeling. Discover shading, texturing, lighting, and rendering using Cinema 4D and OctaneRender. Finally, apply your knowledge to an advertising still life based on a unique theme proposed by Yonito.

About this course

Start by getting to know Yonito and how he got involved in 3D arts. Learn what 3D CGI is and how you can use it to add value to the world of advertising. Then, go through a quick outline of the course.

Discover the basic interface of Cinema 4D and start to do some basic modeling using geometry and splines. Then, get started with OctaneRender to create a simple composition and render it.

It’s time to start working on your final project. Yonito outlines the process from start to finish, going from rough sketch to a finalized piece. Based on a sketch, learn how to make a block composition by applying basic geometry to Cinema 4D. Then, set up the lighting, look at render settings, and give color to the models.

Make your final render using OctaneRender. Learn how to save it and export it to Adobe Photoshop for final retouching. Finish the course by learning some of Yonito’s favorite CGI tips and tricks.

Create a 3D still life visual with a fictional product, based on a specific theme